A campaign developed to build equity among the Afropolitan audience and travellers. The key insight is that Afropolitans often travel together and also share the love of jazz. Jazz is a music genre suited for global stages. We put the audience at the centre to select South Africa's next big jazz artist, and a money-can't-buy experience.
Havas Media was tasked with developing a campaign centred around the Leroy Merlin Store opening in Fourways. How did we get DIYers into the store? By taking over Fourways. From OOH, radio, digital, activation all the way to trucks with digital screens. We were able to own DIY, as well as drive consumers to the Fourways store with this award-winning campaign.
We needed to grow food offerings in Africa, by getting potential brands to invest and partner with Vivo Energy. The campaign made use of digital channels to drive a B2B lead-gen campaign. We generated 72 leads and proposals, growing meaningful brands in a collaborative manner-where media and creative helped serve the growth of African forecourts.
During the 2020 lockdown, people were bored at home and turned to Social Media to escape reality and have some fun. The influencer campaign was named #StayFreshBehindTheMask and used cool transitions together with colour to show how one can use the product to remain cool and fresh even behind a mask. A cross-platform strategy was used to execute the campaign and to ensure visibility of influencer content throughout the campaign period. There was a mixed approach in selecting influencers for this campaign, both Micro and Nano influencers were utilised. The campaign was a success and managed to reach over half a million people on Facebook and Instagram. The audience sentiments around the messaging and creativity were the highlight of the campaign’s success story. Furthermore, Mentos saw an increase in the number of followers on Instagram and sparked interest in other content creators to join the Mentos fam.