Headlines | February 21, 2020


#MeToo is about changing behaviour

First published in Mail&Guardian, 1 December 2017

A month ago, more than 1.7-million #MeToo tweets from 85 countries had been published by people identifying as, or aligning to, victims of unwanted sexual misconduct.

According to PRCO Studio, as of October 18, about 30% of them were men. At about the same time, Facebook announced that there had been more than 12-million mentions of #MeToo within 24 hours by 4.7-million users worldwide.

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Transforming makes business sense, industry must realise

The new broad-based black economic empowerment codes may be steep but they are not unfair — it’s about time

The transformation conversation in marketing and communications in SA has been confined to a few black stalwart advertising executives, the likes of Ivan Moroke, Monalisa Zwambila and Ahmed Tilly. There’s been much less engagement from white advertising executives. This could be because white execs think this topic should be led by black execs, so they pass the proverbial mic to them and give them the space to lead. The other reason — possibly the truer one — could be that the silence from white execs reflects a lack of interest in the matter.

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Grow a pair! Ad industry fails to respond to needs of LGBTQ community

The blame for little to no representation of the LGBTQIA+ community in South African advertising lies squarely at the door of our ‘conservative culture’. While advertisers have worked hard to redress racial stereotypes in their creative executions, the same is not true for the LGBTQIA+ community. “Brands are not brave enough,” says Lynn Madeley, CEO of through-the-line agency, Havas Southern Africa. “I appreciate that the idea that engaging the LGBTQIA+ community is ‘brave’ is in itself telling of how conservative our society is – and this is not just in South Africa, it is a global phenomenon.”

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#MMASASmarties17: Sexy, practical and successful

Who says sex does not sell? Havas Boondoggle believes it does, but only if you do your research, understand your market and create an award-winning campaign around that. Which is exactly what they did with their The Big O campaign for client Durex, winning the ‘Best in Show’ at the Mobile Marketing Association South Africa (MMA SA) Smarties last night.

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MMA SA Smarties 2017 winners

The Mobile Marketing Association South Africa (MMA SA) announced the winners of the MMA SA Smarties Awards 2017 on Thursday, 2 November 2017.

Industry winners:

  • Agency of the year: Liquorice
  • Enabling technology company of the year in mobile: Google
  • Operator of the year in mobile: Vodacom
  • Publisher/media company of the year in mobile: Yonder Media
  • Best in Show: The Big O for Durex (by Havas Boondoggle)
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    Havas Southern Africa Appoints Chief Strategy Officer

    Havas is proud to announce the appointment of Mandy Leontakianakis as its new Chief Strategy Officer. Leontakianakis will be based in the Johannesburg office, leading strategy at Havas Johannesburg and across the group, including Havas Boondoggle in Cape Town.

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    Havas’ Tumi Sethebe Joins the New York Festivals 2018 Grand Jury

    The New York Festivals International Advertising Awards (NYFA) has invited Havas Johannesburg Creative Director, Tumi Sethebe, to join its 2018 grand jury. Sethebe is the second creative from Havas Southern Africa to be part of the NYFA grand jury, with Chief Creative Officer Eoin Welsh having judged the 2017 rendition of the awards.


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    Havas Boondoggle scoops gold, silver and the Best in Show at the 2017 MMA SMARTIES

    Havas Boondoggle walked away with three golds, one silver and the coveted, Best in Show award at the 2017 MMA SMARTIESTM which were held last night at the The Capital Moloko hotel in Sandton, Johannesburg. The MMA SMARTIESTM are the only global awards programme that recognizes and celebrates innovation and creativity in mobile marketing.

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    Transforming adland — straddling the line between utopia & reality

    The transformation conversation in marketing and communications in South Africa has been confined to mostly black stalwart ad executives; there’s been much less engagement from us white ad execs. Now, the latter could be because of one of two reasons. One could be that the white execs think this topic should be led by black execs so they pass on the proverbial mic to them and give them the space to lead. The other reason could be, and it’s possibly the truer one, that the silence from us white execs is our disinterest in the matter. Ivan Moroke, CEO of Co-Currency, calls it “copping out”. This, frankly, does nothing to move the needle, and stagnates an industry that will most definitely become stronger if we get transformation right.

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    Havas Scoops Gold at AMASA 2017 Awards

    Last night, Havas walked away with a gold award at the Advertising and Media Association of South Africa (AMASA) 2017 Awards under the Pro Bono/ Cause Related category for #SheLovesBeer. The campaign was one of the two shortlisted under the category, beating Blood Lions’ LoveAfrica/ Wildlands campaign.


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