Headlines | December 4, 2018

News

Havas Southern Africa Appoints Joint Executive Creative Directors

Havas is proud to announce the appointment of Tumi Sethebe and  Fiona O’Connor as joint Executive Creative Directors to lead creative out of the Havas Southern Africa stable. O’Connor and Sethebe will be taking over the reins from Eoin Welsh, who  will be leaving the agency group at the end of 2017 to pursue passion projects. Welsh had been the Chief Creative Officer at Havas since 2013.

Speaking on the announcement, Lynn Madeley, CEO of Havas Southern Africa bid farewell to Welsh and said, ‘We are grateful for everything Eoin has done for the Group and we will certainly miss him. His departure gives us the opportunity to flatten our structure further and become even more focused on being future-fit.’

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Six SA judges selected for NYF’s grand jury

2018’s grand jury is comprised of chief creative officers, executive creative directors, creative directors, art directors, copywriters, executive producers, and marketing/PR pro’s all playing a pivotal role in selecting the winners. “New York Festivals is honoured to have these prominent industry creatives participate on the 2018 grand jury. This 300-strong creative jury were all nominated by their peers, creatives who were judges themselves last year, and are respected globally for their innovative work and award-winning creative talent,” said Michael Demetriades, president/executive director of New York Festivals International Advertising Awards.

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Havas on SAFM discussing transformation

Havas Southern Africa CEO Lynn Madeley, joins the show on the line to discuss transformation in the marketing industry.

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Havas Southern Africa: A Profile

A profile on Havas Southern Africa

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#MeToo is about changing behaviour

First published in Mail&Guardian, 1 December 2017

A month ago, more than 1.7-million #MeToo tweets from 85 countries had been published by people identifying as, or aligning to, victims of unwanted sexual misconduct.

According to PRCO Studio, as of October 18, about 30% of them were men. At about the same time, Facebook announced that there had been more than 12-million mentions of #MeToo within 24 hours by 4.7-million users worldwide.

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Transforming makes business sense, industry must realise

The new broad-based black economic empowerment codes may be steep but they are not unfair — it’s about time

The transformation conversation in marketing and communications in SA has been confined to a few black stalwart advertising executives, the likes of Ivan Moroke, Monalisa Zwambila and Ahmed Tilly. There’s been much less engagement from white advertising executives. This could be because white execs think this topic should be led by black execs, so they pass the proverbial mic to them and give them the space to lead. The other reason — possibly the truer one — could be that the silence from white execs reflects a lack of interest in the matter.

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Grow a pair! Ad industry fails to respond to needs of LGBTQ community

The blame for little to no representation of the LGBTQIA+ community in South African advertising lies squarely at the door of our ‘conservative culture’. While advertisers have worked hard to redress racial stereotypes in their creative executions, the same is not true for the LGBTQIA+ community. “Brands are not brave enough,” says Lynn Madeley, CEO of through-the-line agency, Havas Southern Africa. “I appreciate that the idea that engaging the LGBTQIA+ community is ‘brave’ is in itself telling of how conservative our society is – and this is not just in South Africa, it is a global phenomenon.”

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#MMASASmarties17: Sexy, practical and successful

Who says sex does not sell? Havas Boondoggle believes it does, but only if you do your research, understand your market and create an award-winning campaign around that. Which is exactly what they did with their The Big O campaign for client Durex, winning the ‘Best in Show’ at the Mobile Marketing Association South Africa (MMA SA) Smarties last night.

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MMA SA Smarties 2017 winners

The Mobile Marketing Association South Africa (MMA SA) announced the winners of the MMA SA Smarties Awards 2017 on Thursday, 2 November 2017.

Industry winners:

  • Agency of the year: Liquorice
  • Enabling technology company of the year in mobile: Google
  • Operator of the year in mobile: Vodacom
  • Publisher/media company of the year in mobile: Yonder Media
  • Best in Show: The Big O for Durex (by Havas Boondoggle)
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    Havas Southern Africa Appoints Chief Strategy Officer

    Havas is proud to announce the appointment of Mandy Leontakianakis as its new Chief Strategy Officer. Leontakianakis will be based in the Johannesburg office, leading strategy at Havas Johannesburg and across the group, including Havas Boondoggle in Cape Town.

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