Headlines | December 4, 2018

News

Havas appointed Creative Agency for Parmalat’s International Portfolio

Havas is proud to announce that it has been appointed as the lead creative agency for Parmalat’s international portfolio of brands in South Africa. Parmalat left its previous agency on 31 December 2017, and kicked off with Havas from 1 January 2018.

‘We are honoured and excited to introduce Parmalat to the Havas stable of partners. Havas is primed to handle FMCG giants such as Parmalat and we are looking forward to a great partnership where we will challenge and push each other to achieve business success across the brand portfolio,’ said Lynn Madelely, CEO of Havas Southern Africa.

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Design Thinking for Dummies: How Design Thinking Impacts Your Business

Design Thinking for Dummies: How Design Thinking Impacts Your Business Design Thinking has been around for a while, but its recently started gaining traction in servicebased industries and userexperience circles, especially in South Africa. The reason that Design Thinking DT is gaining traction is because it is a scalable, flexible and intuitive set of tools to help us think about problems and how to solve them. Simple. At a time when brands and businesses are struggling with an incredibly dynamic consumer and smaller budgets, a streamlined, leaner creative solution to problem solving is the Holy Grail — it’s the future.

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Our Complex Relationship with Technology

An increased dependency on technology is weakening human bonds — although new technologies coming to the fore now could help to reverse this trend.
Havas’ latest Prosumer Report, iLife, indicates that 69% of South Africans believe human bonds are weakening with more technology dependence. But 51% are hopeful that artificial intelligence (AI) will be good for society.

The iLife study probes the tensions like this there are endemic in people’s evolving relationship with technology.

Lynn Madeley, CEO of Havas Southern Africa, comments: “In iLife, we fill the gap that resides between people’s excitement at cutting-edge technological advances and the usually exaggerated imagination of apocalyptic robotic domination depicted in entertainment. We zero-in on the granular elements that reside between those two extremes and analyse how people interrogate and continue to ingrain technology into their lives.

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New lead creative agency for Parmalat brands

Havas has been appointed as the lead creative agency for Parmalat’s international portfolio of brands in South Africa.

“After a long and successful partnership with King James on the full Parmalat portfolio, we have decided to make a change and to partner with Havas on key global brands in our stable,” says Cathy Eve, group marketing executive at Parmalat SA.

“We are confident that working with Havas on strategy and creative development of these strong brands will help us to move forward in a very-challenging market environment. Havas have shown the same passion and excitement for building brands in our markets that we have and are fully engaged with local consumers to make sure that our international and local brands resonate with our consumers. We are excited about moving forward with the new team!”

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Havas appointed creative agency for Parmalat’s international portfolio in South Africa

Havas is proud to announce that they have been appointed as the lead creative agency for Parmalat’s international portfolio of brands in South Africa. Parmalat left their previous agency, King James, on 31 December 2017, and kicked off with Havas from 1 January 2018.

“We are honoured and excited to introduce Parmalat to the Havas stable of partners. Havas is primed to handle FMCG giants such as Parmalat and we are looking forward to a great partnership where we will challenge and push each other to achieve business success across the brand portfolio,” said Lynn Madelely, CEO of Havas Southern Africa.

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A tribute to the legendary Bra Hugh Masekela

Bra Hugh Masekela passed away on 23 January 2018, surrounded by loved ones. Our thoughts are with the Masekela family at this time. Adam is humbled and honoured to be featured on a heartfelt radio tribute by Havas Worldwide, recorded at Rob Roy Music where Adam played the Last Post on Bra Hugh’s favourite instrument, the Flugel Horn. It was a very emotional session for all of us who knew Hugh personally, and a memory that will live with us forever.

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Havas appointed creative agency for Parmalat’s international portfolio in South Africa

Havas has been appointed as the lead creative agency for Parmalat’s international portfolio of brands in South Africa. Parmalat left their previous agency, King James, on 31st December 2017, and kicked off with Havas from 1st January 2018.

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iLife Shows Our Evolving Relationship With Technology

Havas’ latest Prosumer Report* entitled ‘iLife’ quotes 69% of South Africans as believing that increased dependence on technology is weakening human bonds. 51% are however hopeful that Artificial Intelligence (AI) will be good for society. Tensions such as this are endemic in people’s evolving relationship with technology, and iLife delves into some of the nuts of bolts.

Speaking on the report, Lynn Madeley, CEO of Havas Southern Africa said, “In iLife, we fill the gap that resides between our excitement at cutting-edge technological advances and the usually exaggerated imagination of apocalyptic robotic domination depicted in entertainment. We zero in on the granular elements that reside between those two extremes and analyse how people interrogate and continue to ingrain technology into their lives.”

Read More
Havas Appointed Creative Agency for Parmalat’s International Portfolio in South Africa

Havas Southern Africa is proud to announce that they have been appointed as the lead creative agency for Parmalat’s international portfolio of brands in South Africa. Parmalat left their previous agency, King James, on 31st December 2017, and kicked off with Havas from 1st January 2018.

“We are honoured and excited to introduce Parmalat to the Havas stable of partners. Havas is primed to handle FMCG giants such as Parmalat and we are sure that with the team we met and got well acquainted with during selection and onboarding, we will do amazing work. We look forward to a great partnership where we will challenge and push each other to achieve business success across the brand portfolio,” said Lynn Madelely, CEO of Havas Southern Africa.

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The ‘Last Post’ Re-Imagined: A Tribute to Hugh Masekela  

On 23rd January 2018, the great jazz legend and anti-apartheid struggle icon, Hugh Masekela, passed on. Bra Hugh was a hero to many – through his life as a struggle icon, and his genius as a jazz musician. To celebrate his life, Universal Music Group and Havas Southern Africa pay homage in sound, a language well understood and well mastered by the great man himself. The tribute marks the passing of a legend and celebrates a life well lived; an epitome of freedom both in his contribution to the anti-apartheid struggle and to jazz worldwide.

The tribute to Bra Hugh is a re-imagination of the Last Post, a ceremonial music call, traditionally done on a bugle. It is a sad, brassy sound, which was used to signal the end of a day during war-time, and over time has been appropriated to pay homage to respected veterans. In this tribute, trumpeter Adam Howard uses the flugelhorn and in true jazz form, improvises on the piece, Hugh Masekela-style. The result is a melancholic sound, peppered with the hops and skips that we have all come to associate with the sound of Bra Hugh.

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