Headlines | February 21, 2020

News

People and technology: What the fakery?

What happens when your hobby is using machine learning and publicly available videos to face-swap celebrity faces onto pornstars’ bodies? You create an entirely new industry, and that is exactly what Redditor, deepfakes, has done, spawning a new genre of porn called Deepfake. Pornography has always been on the bleeding edge of mass communication, always finding new ways to reach and entice new markets. Although we know that pornography is scripted, at least we know that the performers are who they say they are. Mostly. Since deepfakes’ work hit the virtual shelves, many fake celebrity porn videos have surfaced, making their way onto exposé sites claiming them to be real footage, seriously damaging the reputations of mostly women actors, across the globe.

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AI: Fears will fade, opportunities will surface

It’s 1492 and the printing press is starting to gain traction. This bothers a very select group of people very much. Monks, who had for hundreds of years been painstakingly copying out the scriptures word for word, are about to be replaced. A monk named Johannes Trithemius goes as far as writing an essay espousing the moral superiority of handwriting, claiming that handwritten books would last far longer than their printed counterparts. But nothing can stop the march of progress, and the printing press goes on to revolutionise the way we share information. Today, books are a cultural cornerstone, and monks are enjoying a lot more free time. It all worked out in the end.

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Brobots or nobots: the future of AI is a question of gender

Most women are switched off by AI while a quarter of the men worldwide would choose to be a cyborg if given the option.

iLife – a prosumer report by global communication group Havas and Market Probe International – has uncovered a clear gender divide when it comes to the future of AI.Its survey of more than 12,000 men and women in 32 countries found that 44% of women are optimistic about the future of AI compared with 60% of men. “While women are more apt to think that these new technologies will take away jobs, leaving millions of people unemployed, prosumers – today’s leading influencers and market drivers – and men said the two most likely scenarios are that intelligent machines will help humanity progress and solve society’s most pressing problems,” the research found.

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The New Curveballs Shaping Business

When we look back, 2017 will be remembered as a watershed year for corporate governance. The perennial focus on technological disruption, was itself disrupted when complex sociocultural issues came to the fore. So what are the “new rules of business” to which companies will be forced to adhere, whether they like it or not? Back in 2013, a Havas Global “Prosumer” Report Communities and Citizenship revealed that 68% of its global respondents believed that businesses bore as much responsibility as governments for driving positive social change. The same survey also revealed that 55% of respondents thought corporations were better positioned than governments to combat climate change, while 61% wanted their favourite brands to play a bigger role in their local communities. The survey involved over 10 000 respondents across 31 countries, which illustrated a fastshifting mood in the global consumer mindset and yes, South Africa was part of the survey.

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iPhone Problems? You Are Not Alone

FANS of Apple’s iPhone know that the tech on these highend devices is built to last but no matter how well you care for your baby, two features never seem to stand the wear and tear of constant use: the battery and the screen. At the end of last year Apple was in hot water when it emerged it was “slowing down” certain older devices with software updates, apparently to preserve battery life. The company insisted this was purely to protect older models not to nudge users to buy the latest phone but publicly apologised and lowered the cost of battery replacements. The offer is now available in SA too whether your phone is slow or not, no diagnostic test is required. The offer applies only to iPhone SE, 6,6 Plus, 6s, 6s Plus, 7 and 7 Plus*. Battery replacements cost R429,78. Book online at myistore.co.za and you’ll get your phone back within five working days. Another cool new offer is the screen replacement service. Previously, battered iPhones had to be replaced by thirdparty companies, which voided the warranty.

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New York Festivals Advertising Awards
It’s that time of year again when we’re gearing up to celebrate the pants off the golden ideals of advertising – creativity, innovation and bold ideas – with the prestigious New York Festivals Advertising Awards. The Gala is due to take place on 17 May 2018 and the big red circle marking the end of entries draws closer every day – 28 February 2018. South Africa is well represented this year with five of our own included in the 2018 Grand Jury. These are: Sabine Heckman – creative director FCB South Africa, Safaraaz Sindhi – creative group head Ogilvy Johannesburg South Africa, Tumi Sethebe – joint executive creative director Havas Johannesburg South Africa, Alistair Morgan – creative director FCB Cape Town South Africa, and Dylan Davies – creative director FCB Cape Town South Africa. It’s worth noting that this list doesn’t even include the many talented South Africans whose creative work has taken them overseas and are now representing these respective countries. Another feather in our South African cap, chief creative officer of McCann Johannesburg Mick Blore will be sitting on the 2018 Executive Jury.
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Havas appointed Creative Agency for Parmalat’s International Portfolio

Havas is proud to announce that it has been appointed as the lead creative agency for Parmalat’s international portfolio of brands in South Africa. Parmalat left its previous agency on 31 December 2017, and kicked off with Havas from 1 January 2018.

‘We are honoured and excited to introduce Parmalat to the Havas stable of partners. Havas is primed to handle FMCG giants such as Parmalat and we are looking forward to a great partnership where we will challenge and push each other to achieve business success across the brand portfolio,’ said Lynn Madelely, CEO of Havas Southern Africa.

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Design Thinking for Dummies: How Design Thinking Impacts Your Business

Design Thinking for Dummies: How Design Thinking Impacts Your Business Design Thinking has been around for a while, but its recently started gaining traction in servicebased industries and userexperience circles, especially in South Africa. The reason that Design Thinking DT is gaining traction is because it is a scalable, flexible and intuitive set of tools to help us think about problems and how to solve them. Simple. At a time when brands and businesses are struggling with an incredibly dynamic consumer and smaller budgets, a streamlined, leaner creative solution to problem solving is the Holy Grail — it’s the future.

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Our Complex Relationship with Technology

An increased dependency on technology is weakening human bonds — although new technologies coming to the fore now could help to reverse this trend.
Havas’ latest Prosumer Report, iLife, indicates that 69% of South Africans believe human bonds are weakening with more technology dependence. But 51% are hopeful that artificial intelligence (AI) will be good for society.

The iLife study probes the tensions like this there are endemic in people’s evolving relationship with technology.

Lynn Madeley, CEO of Havas Southern Africa, comments: “In iLife, we fill the gap that resides between people’s excitement at cutting-edge technological advances and the usually exaggerated imagination of apocalyptic robotic domination depicted in entertainment. We zero-in on the granular elements that reside between those two extremes and analyse how people interrogate and continue to ingrain technology into their lives.

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New lead creative agency for Parmalat brands

Havas has been appointed as the lead creative agency for Parmalat’s international portfolio of brands in South Africa.

“After a long and successful partnership with King James on the full Parmalat portfolio, we have decided to make a change and to partner with Havas on key global brands in our stable,” says Cathy Eve, group marketing executive at Parmalat SA.

“We are confident that working with Havas on strategy and creative development of these strong brands will help us to move forward in a very-challenging market environment. Havas have shown the same passion and excitement for building brands in our markets that we have and are fully engaged with local consumers to make sure that our international and local brands resonate with our consumers. We are excited about moving forward with the new team!”

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