It’s depressingly easy to hurt your back. You can do it just by sitting badly or sneezing the wrong way. And some of these ways can be pretty embarrassing, because who wants to be known as the person that hurt their back high-fiving themselves?

TransAct used that insight to drive their latest commercials, which highlight that while there are many ways you can hurt your back, TransAct will soothe your pain, even if you’re not a sportsperson.

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