For over 50 years Bra Joe made us laugh, and now he brings a tear to our eyes. Joe Mafela started the Samson trend, wearing our iconic boiler suits and other clothing items both in and out of character. He played an instrumental role in building our heritage that still stands today. As a leader in the film and TV industry, Sdumo was truly strong like Samson. It’s an honour for us to pay tribute to him along with our client, Samson.