The transformation conversation in marketing and communications in South Africa has been confined to mostly black stalwart ad executives; there’s been much less engagement from us white ad execs. Now, the latter could be because of one of two reasons. One could be that the white execs think this topic should be led by black execs so they pass on the proverbial mic to them and give them the space to lead. The other reason could be, and it’s possibly the truer one, that the silence from us white execs is our disinterest in the matter. Ivan Moroke, CEO of Co-Currency, calls it “copping out”. This, frankly, does nothing to move the needle, and stagnates an industry that will most definitely become stronger if we get transformation right.