Headlines | 20 September 2017

News

Havas Boondoggle shortlisted for 2017 MMA SMARTIESTM

19 September 2017, Johannesburg – Havas Boondoggle has been shortlisted for five awards in the 2017 MMA SMARTIESTM, the only global awards programme that recognizes and celebrates innovation and creativity in mobile marketing. The five shortlists are for The Big O, a campaign done in 2016 for condom brand, Durex. The MMA SMARTIES™ announced the shortlisted agencies and their campaigns last week, ahead of the final event set for a date in November 2017 where winners will be announced.

 

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Build Your A-Team

Frankly, the current way of working between marketing agencies and clients is in a state of flux and we are not sure what’s coming next. We have seen this before, but this time it’s different. We know that for marketing agencies, adding value is no longer a price nor capability consideration – those are basics that should always be right. It’s now about genuinely understanding the way people are consuming information and adopting a structure that enables this understanding. Agencies who are in that state of mind are the perfect partners, poised to help clients get ‘fluent in tomorrow’ and win for the future.

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Cannes 2017: A temperature check and a future-casting exercise

We’ve just come out of Cannes 2017. Planet Ad (aka Up Uranus) is still aflutter with opinions on what won, scrambling to identify trends, and general attempts to make sense of it all. Because Cannes is not just gongs, gutter bars and gallons of rosé wine. It’s the industry’s annual temperature check, the optimum chance to get a bird’s-eye view of what we do, what’s working, what’s not, and how (not to mention if) we keep ourselves relevant.

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What Price An Ad?

Economic recession and the march of technology mean clients want to see more bang for their buck. This may be straining their relationships with ad agencies, which will have to prove the value of their work.

Ad agencies will increasingly have to demonstrate greater return on clients’ investment as the country slips into recession, and price and capability are no longer the only key determinants in the relationship, says Lynn Madeley, CE of Havas Southern Africa.

Madeley believes agencies need to develop a better understanding of how people are consuming information, and adopt structures that enable that understanding.

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Havas PR Wins Awards for Rugby So Gay at Prisms 2017

Havas PR walked away with two silver awards for campaign of the year and PR on a shoestring at the recently held 2017 PRISA Prism Awards. The awards were both awarded to Rugby So Gay, a Jozi Cats Rugby Club campaign that sought to create a safe space for LGBTQIA+ people in rugby by challenging gay stereotypes.

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#StrongLikeSdumo

For over 50 years Bra Joe made us laugh, and now he brings a tear to our eyes. Joe Mafela started the Samson trend, wearing our iconic boiler suits and other clothing items both in and out of character. He played an instrumental role in building our heritage that still stands today. As a leader in the film and TV industry, Sdumo was truly strong like Samson. It’s an honour for us to pay tribute to him along with our client, Samson.
#StrongLikeSdumo
#StrongLikeSamson
#RIPJoeMafela

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Why are so many black professionals disgruntled with the rate of progress?

The marketing and advertising industries are transforming. So why are so many black professionals disgruntled with the rate of progress? And is the quality of most of the work specifically directed at a black audiences still sub-par?

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South Africans difficult relationship with money

A new study released by Havas entitled Money, Money, Money: Attitudes Toward Credit, Consumption and Cryptocurrency, seeks to understand people’s complicated relationship with money.

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We like to borrow money, but don’t like to pay it back: South Africans’ Difficult Relationship with Money.

02 March 2017, Johannesburg, South Africa – 86% of South African consumers believe their lives would be better if they had less debt; yet only 24% would sell most things they own to get rid of debt. This, according to the latest Havas Prosumer Report entitled “Money, Money, Money: Attitudes Towards Credit, Consumption and Cryptocurrency.”

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How should data be used?

With the omnipresent nature of data and creative people being who they are, there are some new ideas floating around. This has led to some confusion as to how data should be used. The importance of data in the ad industry around the globe has gained popularity. With better tools coming onto the market, agencies which are devoted to sourcing qualitative data and clients savvier with regards to current trends, data has become an industry all on its own.

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