Havas’ latest Prosumer Report* entitled ‘iLife’ quotes 69% of South Africans as believing that increased dependence on technology is weakening human bonds. 51% are however hopeful that Artificial Intelligence (AI) will be good for society. Tensions such as this are endemic in people’s evolving relationship with technology, and iLife delves into some of the nuts of bolts.
Speaking on the report, Lynn Madeley, CEO of Havas Southern Africa said, “In iLife, we fill the gap that resides between our excitement at cutting-edge technological advances and the usually exaggerated imagination of apocalyptic robotic domination depicted in entertainment. We zero in on the granular elements that reside between those two extremes and analyse how people interrogate and continue to ingrain technology into their lives.”Read More